When talking about exotic fruits, specifically desert fruits, the domestication of this species is found to be a challenge and a privilege for our farmers, by being able to work with these wild fruits.

We are aware of the environmental situation related to the overfarming of the land that has been on the rise over the last years. It is for this reason that our approach of maintaining this species alive in order to take it from the extraordinary desert lands to the tables of thousands of families, is found in the sustainable methods with which we work day and night so that this may be fulfilled.